Content First With Copywriter and Marketer Betsy Gartner Graham

About The Episode

Copywriting is often where content begins and can set the trajectory of how a campaign is run, how things appear, and most importantly what the message is. Betsy Gartner Graham has been working in digital marketing since digital marketing began in the mid 1990s and has helped multiple tech companies find their voice and direct their messaging. In this episode we discuss how to approach a copywriting campaign and what makes one successful. 

To learn more about Betsy and the work she does you can find her on LinkedIn.

The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.